JoJo Siwa, born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska, has rapidly evolved from a reality TV sensation to a multi-millionaire entrepreneur, singer, dancer, and LGBTQ+ icon. As of 2024, JoJo’s net worth is an impressive $20 million, a testament to her talent, business acumen, and personal brand that resonates with millions of fans worldwide. This article delves into JoJo Siwa’s early life, career achievements, and personal journey, showcasing how she has built a successful empire.
Early Life and Rise to Fame
JoJo Siwa’s early life was rooted in dance and performance. Growing up in Omaha, she was introduced to dance at a young age, and her talents were nurtured by her mother, Jessalynn Siwa, a former dancer and choreographer. JoJo’s big break came when she appeared on the popular reality show Dance Moms from 2015 to 2016. Known for her high-energy performances and signature oversized bows, JoJo quickly became a fan favorite.
Her time on Dance Moms helped her build a strong social media presence, and she leveraged her newfound fame to establish herself as a brand. JoJo’s vibrant personality and catchy style, combined with her memorable catchphrases and signature bow, helped her gain a massive following on YouTube, where she uploaded videos featuring dance routines, personal vlogs, and challenges. As her channel grew, JoJo began to focus on her music career, releasing songs like “Boomerang” in 2016 and “Kid in a Candy Store” in 2017, both of which were well-received by her fanbase and helped establish her as a young pop artist.
JoJo Siwa’s Business Empire: The Hair Bow Phenomenon
One of the key factors behind JoJo Siwa’s wealth is her incredibly successful merchandise line, which includes everything from hair bows to clothing and toys. The iconic JoJo Siwa bow, which she made famous on Dance Moms, became a symbol of her brand. It is estimated that JoJo has sold over 40 million bows, a staggering number that has played a significant role in her financial success. Though the exact figures are difficult to verify, it’s clear that the sales of her products have generated millions of dollars.
Despite the massive sales, it’s important to note that JoJo earns a percentage of the profits after production and marketing costs are accounted for. Based on estimates, even with a conservative profit margin, JoJo likely earned several million dollars from the bow sales alone. This success, coupled with her other products, has helped JoJo secure a net worth of $20 million as of 2024.
JoJo’s Music Career and D.R.E.A.M. Tour
In addition to her work in television and product lines, JoJo Siwa has also made a name for herself in the music industry. Her singles like “Boomerang” and “Kid in a Candy Store” showcased her pop music style, which resonates with young audiences. JoJo took her music career to the next level with her D.R.E.A.M. Tour in 2019. The tour was a massive success, spanning 52 cities in the U.S. and Canada, and was later expanded to include international dates in the UK and Australia. This tour marked JoJo’s transition into a full-fledged entertainer, performing in front of sold-out arenas.
Her popularity continued to rise as she made history in 2021 by participating in Dancing with the Stars as part of the show’s first same-sex partnership. JoJo’s partnership with dancer Jenna Johnson on the show was groundbreaking and resonated deeply with fans. She finished as a runner-up, solidifying her reputation as a versatile performer. JoJo’s appearance on DWTS also marked a pivotal moment in her career, as she began to evolve from her younger, kid-friendly persona to a more mature entertainer.
JoJo Siwa’s Film and Television Appearances
JoJo Siwa has also ventured into film and television, appearing in several shows and movies over the years. Some of her notable appearances include roles on Nickelodeon specials like Ultimate Halloween Costume Party and Not-So-Valentine Special. She also starred in the Angry Birds Movie 2 and her own movie The J Team, released in 2021.
Additionally, JoJo has been a prominent figure on reality shows like Keeping Up with the Kardashians and So You Think You Can Dance. She has appeared as a guest on numerous talk shows, including The Masked Singer, Celebrity Family Feud, and America’s Got Talent. JoJo’s media presence is expansive, making her one of the most recognized young stars in the entertainment industry.
Real Estate: JoJo Siwa’s Lavish Los Angeles Mansion
JoJo Siwa has also invested in real estate, buying a luxurious home in the Tarzana neighborhood of Los Angeles. In 2020, at the age of 16, she purchased the Mediterranean-style mansion for $3.5 million. The home spans 6,000 square feet and features marble floors, a gourmet kitchen, French doors, a swimming pool, and a sports court. One of the most unique aspects of the home is the “Fun Room,” which includes a candy bar and a mini 7-Eleven store, complete with a Slurpee machine. JoJo later sold the property in February 2025 for $4.1 million, marking a profit from her real estate investment.
Personal Life and Advocacy
JoJo Siwa’s personal life has garnered significant attention, particularly after she came out as a member of the LGBTQ+ community in January 2021. Her decision to share her truth with her fans was met with widespread support, and she quickly became a role model for young people in the LGBTQ+ community. JoJo’s openness about her sexuality has made her an advocate for acceptance and love, and she continues to inspire others with her courage.
JoJo has had several public relationships, most notably with TikTok star Mark Bontempo in 2020. In 2021, she began dating Kylie Prew, though the couple broke up in 2022. JoJo is currently single, focusing on her career and personal growth.
Conclusion
At just 21 years old, JoJo Siwa has built an incredible career that spans multiple industries, from entertainment to business. Her net worth of $20 million reflects her diverse talents and the immense popularity of her brand. JoJo’s story is one of hard work, authenticity, and resilience. As she continues to evolve as an artist, entrepreneur, and advocate, JoJo Siwa remains a powerful influence on young people everywhere.