Skoda India has wrapped up a strong first quarter of 2025 with promising numbers in March, showing steady momentum across its SUV and sedan portfolio. From the newly launched Skoda Kylaq to established players like the Kushaq, Slavia, and Kodiaq, the brand is seeing significant traction, thanks to localized production, updated powertrains, and a customer-focused strategy. Here’s a breakdown of how each model fared in terms of sales last month and what it suggests for the months ahead.
Skoda Kylaq Emerges as a Segment Leader
The standout performer for March 2025 was the Skoda Kylaq, which has quickly established itself as a strong contender in the premium midsize SUV segment. With 4,850 units sold, the Kylaq has surpassed expectations in its debut months.
Built on Volkswagen Group’s MQB-A0-IN platform, the Kylaq combines aggressive styling, modern tech, and class-leading cabin space. Customers have particularly praised the new 1.5L TSI EVO2 engine, offering a blend of performance and fuel efficiency. The Kylaq also benefits from a robust marketing campaign and introductory pricing, both of which have helped attract first-time Skoda buyers.
Skoda’s decision to localize production in India has also played a critical role in maintaining competitive pricing and shorter delivery timelines—two major contributors to the Kylaq’s success.
Kushaq Continues Strong Performance in Compact SUV Space
The Skoda Kushaq, a mainstay in the compact SUV segment, registered 3,670 units in March 2025, maintaining its relevance amid increasing competition. The Kushaq benefits from a trusted design, solid build quality, and the same efficient TSI engine range as its newer sibling.
While the arrival of the Kylaq has slightly impacted Kushaq’s upper variants, it continues to dominate in the 1.0L TSI trims, favored by city commuters and budget-conscious buyers.
Skoda’s recent updates to the Kushaq, including wireless charging, six airbags as standard, and an updated infotainment interface, have helped it remain competitive and attractive in its price bracket. The car is especially popular in metro cities and Tier 2 towns, where value-for-money offerings drive decision-making.
Slavia Sees Moderate Demand in Sedan Segment
Despite growing consumer preference for SUVs, the Skoda Slavia sedan continues to find takers, especially among buyers seeking a spacious and engaging driving experience. March 2025 saw the Slavia record 2,140 units, a moderate but stable figure in a shrinking sedan market.
The Slavia’s strengths include a best-in-class cabin length, powerful engine options (1.0L and 1.5L TSI), and a comfortable ride. Enthusiasts particularly appreciate the 1.5L DSG variant for its performance dynamics, while daily commuters prefer the more fuel-efficient 1.0L automatic trims.
With rising fuel costs and stricter emission regulations in place, the Slavia’s TSI engine technology continues to deliver better real-world efficiency, giving it an edge over older sedan models from competitors.
Kodiaq Sales Improve Post Facelift
The Skoda Kodiaq, the brand’s flagship premium SUV, recorded 1,280 units in March, showing a 15% increase over February figures. The recently launched facelifted version, with refreshed styling, added features, and mild-hybrid assistance, has reignited interest among urban buyers.
Known for its premium interiors, spacious third row, and confident highway performance, the Kodiaq appeals to families looking for luxury and versatility. The new variant lineup includes the L&K and Sportline trims, both receiving strong demand in cities like Mumbai, Bengaluru, and Hyderabad.
While its segment remains niche due to pricing, the Kodiaq’s blend of European refinement and modern features keeps it in demand among premium SUV buyers who seek something more understated than the usual crowd-pullers.
Skoda India’s Overall March 2025 Performance
Across its lineup, Skoda India sold a total of 11,940 vehicles in March 2025, registering a 19% year-on-year growth. The Kylaq’s early success combined with consistent sales from the Kushaq and the Slavia has helped Skoda sustain growth even amid industry-wide supply constraints and cost pressures.
Additionally, Skoda’s aggressive expansion of its dealership network—particularly in Tier 2 and Tier 3 cities—has boosted reach and accessibility. The rollout of “Skoda Care Plus” ownership programs, extended warranty plans, and quicker service turnaround times has also contributed to higher customer satisfaction scores this quarter.
Market Trends and Future Outlook
With rising demand for SUVs, Skoda’s strategy of prioritizing high-growth segments like midsize and compact SUVs has clearly paid off. The brand is also expected to introduce an EV under its “India 2.5” roadmap by late 2025, potentially tapping into a growing segment of eco-conscious buyers.
Going forward, expect more tech enhancements, limited editions, and customer-centric finance schemes to keep the momentum alive.
Skoda Model-Wise Sales – March 2025
| Model | Units Sold | Segment | Key Strengths |
|---|---|---|---|
| Kylaq | 4,850 | Midsize SUV | Premium styling, 1.5L TSI, tech-loaded |
| Kushaq | 3,670 | Compact SUV | Value-driven, reliable, city-friendly |
| Slavia | 2,140 | Mid-size Sedan | Spacious, powerful, efficient |
| Kodiaq | 1,280 | Premium 7-Seater SUV | Luxury interior, AWD, family-friendly |
| Total | 11,940 | — | — |
Final Thoughts
Skoda India has delivered a strong performance in March 2025, driven by smart product positioning and a focus on core strengths—build quality, efficient TSI engines, and premium design. With new launches like the Kylaq showing immense promise and legacy models holding their ground, the brand looks set to maintain its upward trajectory in the months ahead. As buyers increasingly shift towards tech-savvy and efficient vehicles, Skoda appears well-prepared to meet evolving demands across segments.